As you may or may not know, Illamasqua recently created the petition “Australia, Fight for a fair beauty price”. This initiative was implemented to raise awareness of the exorbitant prices that Australian’s must pay for cosmetics.

20,000 signatures later and Illamasqua is now walking the walk- dropping their prices by an average of 35% in Australia.<

What’s that I hear you say? Cosmetics are expensive everywhere? Yes, but not quite like this.
Today I discovered a price comparison of what Illamasqua used to cost in Australia compared to post-price drop. The full list of price comparisons can be found on Diabolus In Cosmetica(an amazing up and coming blog) but here is just a few shockers:Powder blusher WAS $42, it is now $28
Liquid Metal WAS $44, it is now $26
Lipstick WAS $39, it is now $25
Kabuki Body Brush WAS $100, it is now $60

Perhaps the most pathetic part of all this- Illamasqua was actually quite reasonably priced before the price drop. Now, it’s basically on par with some of our drugstore brands.

It’s time for an Illamasqua haul, don’t you think?

xxkarima