As you may or may not know, Illamasqua recently created the petition “Australia, Fight for a fair beauty price”. This initiative was implemented to raise awareness of the exorbitant prices that Australian’s must pay for cosmetics.
20,000 signatures later and Illamasqua is now walking the walk- dropping their prices by an average of 35% in Australia.<
What’s that I hear you say? Cosmetics are expensive everywhere? Yes, but not quite like this.
Today I discovered a price comparison of what Illamasqua used to cost in Australia compared to post-price drop. The full list of price comparisons can be found on Diabolus In Cosmetica(an amazing up and coming blog) but here is just a few shockers:Powder blusher WAS $42, it is now $28
Liquid Metal WAS $44, it is now $26
Lipstick WAS $39, it is now $25
Kabuki Body Brush WAS $100, it is now $60
Perhaps the most pathetic part of all this- Illamasqua was actually quite reasonably priced before the price drop. Now, it’s basically on par with some of our drugstore brands.
It’s time for an Illamasqua haul, don’t you think?