Type below and hit enter...

I’ll admit, I know nothing about Korean dramas but clearly it’s a big deal – a Korean actress sports a lipstick, the population furiously screen caps and that friggin’ lip colour sells out faster than a Jaclyn Hill Morphe Palette.

The lipstick that sold out worldwide…


Rumour has it the makeup artist used YSL Rouge Pur Couture in 52 Rosy Coral. So I searched online. I tore apart counters. I nagged sales assistants. I was just about ready to sell my soul when…

The lipstick that sold out worldwide…

I found it in Venice. Apparently the Italians are yet to discover Kdrama.

The lipstick that sold out worldwide…

There is nothing rosy about YSL Rosy Coral; it’s a flat-out neon coral that leans pink. And it is glorious.

The flawless actress wore this in typical Korean-ombre-fashion but I pack it on because I’m garish like that. I think of this lipstick in terms of base and overlay – the base is actually a more muted orange based coral and the vibrancy is courtesy of the gloss overlay, which is equal parts pink and white pigment. As a result, blotting to reduce sheen also removes much of the vibrancy – this one has to be worn glossy.

I love this lipstick and I wear it often BUT the formula is meh; quite slippy and as a consequence the longevity leaves much to be desired. Additionally, the creamy overlay develops tide lines when you press your lips together, resulting in a less than even application.

The lipstick that sold out worldwide…

See what I mean? A little patchy on close inspection but for that colour, I can deal. Whinging aside, the formula is comfortable to wear and unlike most white-based lip colours, I don’t find RPC 52 collects into a line of stubborn gunk where my lips meet, that shiz is a deal breaker.

Embarrassing realisation of the day: I own every damn coral on the market.

The lipstick that sold out worldwide…

Here are just a few, for sh*ts & giggles/comparison. I SWEAR these look entirely different on my face *lowers gaze sheepishly*.

In true Temptalia style: 21VD looks downright orange by comparison, La Favorite is very matte, Genial is more pastel and pink, Shocking Coral is more pink and not quite as rich, Vegas Volt is more orange and not neon, Tequila Sunrise is matte, Jeffree is matte, deeper and lacks the neon edge.

If you’re sane or seeking a more affordable alternative, Maybelline Shocking Coral is somewhat similar and equally awesome… If you’re seeking the real deal, YSL Rouge Pur Couture in 52 is indeed permanent but be prepared to nag sales assistants and flip counters. May the force be with you.



Complete list of products mentioned

Everlasting Liquid Lipstick
Everlasting Liquid Lipstick
Rouge Pur Couture Lipstick
Rouge Pur Couture Lipstick
Sensational Vivids Lip Color
Sensational Vivids Lip Color
Matte Lip Colour
Matte Lip Colour
Terrybly Lipstick
Terrybly Lipstick
* Denotes products sent for consideration. I’m always honest with my reviews :)

Leave your comment (55 comments)

Your email address will not be published. Required fields are marked *

  1. Shocking coral looks amaaaazing. Yeah it’s quite a craze over here, apparently some colours sell out so fast they need waiting lists for any brand. Your face looks amazingly flawless BTW (not the point I know!)

    1. Haha well if you’re curious, the foundation is Dior Nude Air (did a first impressions video on this), the highlight is Soft and Gentle by MAC (reviewed in my recent MAC Haul post) and the bronzer is Hourglass Ambient Bronzer in Radiant Bronze Light.
      You didn’t ask but I thought I’d mention it anyways lol

  2. I have heard about this story at Lisa Eldridge’s video earlier this year and this colour is totally not my cup of tea, neon colours look really alien on me for some reason. :)) So I’m not going to add to the crowd of those who would need the force to stay with them. And as you have mentioned the formula isn’t that perfect I’m sure many would rather try to search for dupe- that’s when your swatches would come very handy. πŸ™‚

  3. So relieved that I’ve sworn off corals and YSL. This looks amazing on you, though! Too bad about the not-so-nice formula. I really don’t get on with YSL lipsticks!

  4. Man, it’s such a pretty color…but I actually have had several lipsticks that shade. Right off the top of my head, there’s MAC Force of Love and Impassioned, which are incredibly similar. I think there’s a Maybelline Vivid that’s the same shade, too. Regardless, definitely beautiful on you, even if the formula sucks the big one.

  5. I already own Maybelline Shocking Coral, and that’s good enough for me. πŸ˜‰ On the orange end of coral my fave is NARS Satin Lip Pencil in Lodhi. Great one for paler skins as it’s bright without being overwhelming.

  6. It’s in stock in Belgium! Too bad the formula isn’t good. I do have the RPC in Rose Fusain and I love the formula of that one. Seems to be very inconsistent then! I do love the colour on you πŸ™‚

  7. This is straight up a neon coral that won’t suit me at all. It’s too cool-toned for my complexion. It looks great on you though, such a pity of the formula. And yup, korean dramas are trend setters, no doubts about that!

    X Alice

  8. Hehehehe my corner of the woods is mostly unaware of trends or crazy women hunting down specific lipsticks so I could be lucky if I tried to find it in the stores here. It is a truly gorgeous colour.

    I am really amused by how muas use different application techniques in different countries. I really enjoyed the video by Lisa Eldrige about her purchases in Korea and her inspired look

  9. Looks gorgeous on you! *runs out to buy the maybelline one right now*. Also, I was sure the Chanel one was called β€˜Genital’ for a moment there!xxx

  10. I love those colors! Have you tried Givenchy La Rouge lipstick #202 Rose Dressing. It is a gorgeous rosy coral and I love the formula.

  11. Another GREAT neon coral lipstick is Milani’s Flamingo Pose. I think Milani has really nice lipsticks, they’re longlasting and the texture is kind of gel-like and feels really moisturizing. Not patchy at all! And for the price it’s a steal!
    Greetings from Germany πŸ™‚

  12. Karima! I have to share that the absolute BEST Neon coral lipstick is the Rimmel Lasting Finish by Kate in 110. I’m OBSESSED! And and it’s so inexpensive… Seriously. I love it and had to share…

  13. Not sold out here in the US… Found it on Nordstrom and it’s currently 10% off. I’m going to give it a try! Thanks!

  14. Hi everyone! I find ysl lipsticks a hit or miss. Ive two colors from the rouge pur couture line that are beautiful! The formula is amazing and they are full on full coverage one swipe kinda thing. I just recently bought #13 that is a beautiful orangy red that has easily become a favorite! But i find that with lighter shades as 10 beige tribute the formula is terrible! Sooo slippy and it settles in every little fine line, color applies uneven and if u press ur lips together you will have a terrible line. Which is a shame because the colors are to die for. I almost bought #17 las time as the shade is just stunning but i changed my mind as soon as i swatched it on my hands i could see right away it would be one of those… Anyone feels the sane way? Or gave an explanation why the huge difference on fomula between shades in the same line?
    Have a great day!!

    1. Yep! I own Beige Tribute and I love the shade but the formula is indeed slippy. No idea why YSL is inconsistent with this formula, some of their other lines are very consistent!

  15. Is there a Colorpop dupe? I was thinking about Toucan, Go Fish, Rocket or Trixie. But I don’t know which one is the closest

  16. I got caught up in the frenzy for this one and signed up for a waiting list. But by the time it was in stock again I realized it’s too neon & the base is too white to suit my skin tone. It looks stunning on you! And yes, of course all your corals are different! Whoever says they’re the same is just not paying enough attention to detect the shade nuances LOL.

  17. For anyone who was looking, I just checked on in the US and 52 is available. I bought the Maybelline one cause, ya know, $5 vs $36. I found that it looks very coral-y on me, because my skin could make anything look orange (in the same vein as how you said your skin can make anything look pink). I think the formulation of the Maybelline is surprisingly nice, very creamy and fairly opaque. Maybe the formulation is different here than in AUS, because it does look patchy in that swatch. Anyway love your blog and keep the swatches coming! πŸ˜€ πŸ˜€ πŸ˜€

  18. i was like damn, this colour is really nice. i wouldn’t find it here.. but luckily i did manage to get the number 52. I have the number 51, but it’s not as nice as this one. thanks for the review. if you could do a review on highlights and bronzers.. still thinking of which ones to get. i use high end products and sometimes Yves rocher when i find nice things there.